How To: Install Google Analytics

With Google Analytics, you can easily (and freely!) track traffic to your site.

To get started you’ll need:
1. A GMail Account
2. A Website
3. An HTML or JavaScript option in your web builder

Getting Started with Google Analytics
Google Analytics Sign In Screen

When you visit Google.com/Analytics, you’ll be prompted to login to your GMail account (if you aren’t already logged in). If it’s your first rodeo with Google Analytics, you’ll be greeted with step-by-step instructions to generate the tracking code andGoogle Analytics Admin Menucopy and paste it into your website. If you’ve logged in before, you may need to visit the “Admin” page, located at the top right of the page. On the ADMIN page, in the center column, is a menu choice labeled “Tracking Info.” This is where you will generate your tracking code to add to your website.
On the “Tracking Info” page, you’ll see a section with the heading “This is your tracking code.” Copy this code.
Back on your web builder, there should be a place in the menu, layout, or widget menu that says “HTML/JavaScript.” Paste the Analytics code into one of these places. Don’t worry! The code won’t be visible on your site, so it doesn’t really matter where you put it in the web builder. Save the changes you made to your site and wait 24 hours.*

Viewing Your Analytics Reports
Google Analytics Report

Log into Google.com/Analytics and click on “All Website Data.” If it’s been at least 24 hours since you installed the Tracking Code to your site, then you should have accurate data on your Analytics Reports. Along the left sidebar, you can view your audience by demographics,Google Analytics Reporting Menu age, traffic sources, key word searches, and many other types of queries. As you become more familiar with Google Analytics Reporting, you may want to generate a custom report. Check out this quick tutorial overview about generating your own custom reports in Google Analytics.

Now you can track your page views by city, traffic source, or type of device to get a better understanding of your main audience. Or, like me, to reverse creep on my web creepers. 🙂

How do you use Google Analytics to improve your website and/or business?

*Google Analytics takes about 24 hours to starting accurately tracking your website hits. If the reports are blank after the first 24 hours and you know your site has had visitors, you may need to make some changes to your code or installation.

Sarah Matlock
Owner, Web Design by Sarah
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Sarah is the founder and sole proprietor of a small web design business in Indianapolis, IN. She works primarily with local nonprofits and small business in need of web services, like website design or social media management, at affordable rates for those smaller budgets.

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